Synthetic Users

Synthetic Users is an AI-powered user research platform that replaces traditional participant recruitment with synthetic agents. It uses a multi-agent architecture where AI participants develop individual personality profiles based on the OCEAN model, maintaining full context and continuity across interviews.

The platform helps teams run qualitative research faster and at lower cost—$2-60 per interview compared to $100+ with traditional agencies. It achieves 85-92% synthetic-organic parity in independent comparison studies, supported by 21+ peer-reviewed papers.

Key Features

• Define target participants with demographics, behaviours, psychographics, and profession
• Plan and run interviews using Problem Exploration, Concept Testing, or Custom Script templates
• Receive structured insights reports without recruitment or scheduling overhead

Use Cases

• Early exploration and problem discovery to map the problem space
• Concept and messaging testing before launch
• Continuous insight between traditional research phases

Who It’s For

• UX & Product Researchers
• Product Managers
• Marketing & Brand Teams
• Agencies & Consultancies

Synthetic Users is designed as a discovery co-pilot, not a replacement for real human research. Teams use it to front-load the problem space and refine questions before spending organic research budgets on depth interviews.