Synthetic Users: Reviews, Features, Pricing, Alternatives

Synthetic Users is an AI-powered user research platform that replaces traditional participant recruitment with synthetic agents. It uses a multi-agent architecture where AI participants develop individual personality profiles based on the OCEAN model, maintaining full context and continuity across interviews.

The platform helps teams run qualitative research faster and at lower cost—$2-60 per interview compared to $100+ with traditional agencies. It achieves 85-92% synthetic-organic parity in independent comparison studies, supported by 21+ peer-reviewed papers.

Key Features

Define target participants with demographics, behaviours, psychographics, and profession
Plan and run interviews using Problem Exploration, Concept Testing, or Custom Script templates
Receive structured insights reports without recruitment or scheduling overhead